| MobileCamp Boston - Pseudo-structured and informative |
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| Written by Peter Ikladious | |
| Saturday, 15 March 2008 | |
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Today, I attended by my first MobileCamp Boston. This is a 1-day conference that is based on the barcamp concept. This is also the first conference that I've been to that is based on this concept. The structure allows very fluid discussions and could be considered the most democratic way to hold a conference. Today, I attended by my first Mobicampbos - MobileCamp Boston. This is a 1-day conference that is based on the barcamp concept. This is also the first conference that I've been to that is based on this concept. The structure allows very fluid discussions and could be considered the most democratic way to hold a conference. The conference structureI came into this conference a little hesitant - I wasn't sure what the conference would be fully about and how I could benefit or add to the agenda. After registration, the first hour was an introduction by the conference organiser and how the conference would operate. In short, the rules are as follows:
I attended a few sessions and it was quite a bit more interactive than other conferences I have attended. The format made the speakers more approachable and allowed the discussion to flow based on what the audience were seeking. Generally, each session had between 20 to 50 participants. The conference contentThe first session I attended discussed the falling usage of Skype and then continued onto Voice User Interfaces. The session was facilitated by Nitzan Shaer, from Mobivox. Nitzan had some very interesting points on what made Skype successful and his thoughts on why it hasn't been growing in recent times. Skype's focus, technology and good viral marketing were key to its initial success. Unfortunately, Skype has reached a "glass ceiling", according to Nitzan, where subscriber growth has reached a plateau (although revenue is increasing). The main reason given is that PC/desktop market is saturated with Skype users and so the only opportunity is mobile. Moving on from there, the discussion evolved into Voice User interfaces - specifically those from Mobivox. The Mobivox vision is for ubiquitous computing and removing the problem of having users "download and install an application" on their mobile. As such, they provide a number to call and run their service through that. The monetisation model revolves around high-value "clicks", so that when a user selects the service of a third party, that party will pay a significant amount to Mobivox. One of Mobivox's capabilities will be the launch of its API which will allow other developers to integrate and take advantage of Mobivox's key technologies - voice recognition and noise reduction. The other interesting point to note that through discussion, it appears that true Natural Language recognition won't happen till 2010. A couple of the other sessions I attended were around Monetising Mobile Applications and on the importance of good content. Both sessions were facilitated by Wilson Kerr of lbstrategy.com. Wilson's belief is that monetising Mobile Applications will be through providing current, correct and relevant Points of Interests(POIs) to end users. Businesses will be willing to pay to have their POIs gaining high visibility on navigation-enabled devices. These devices include mobile phones and personal navigation devices. One of the other important sessions I attended also focused on mobile application best practice. Chairing this session were Richard Kasperowski and Dave Mitchell. They have quite different size teams and number of concurrent projects, but the common themes between both of them were:
ConclusionsOverall, this session was quite refreshing in that it allowed participants to define the agenda. Obviously, it's open to manipulation by those who would like to sell their product or set an agenda, but generally this is not too severe an issue. The content itself was quite focused towards start-ups in the Mobile development arena. It would be even more beneficial in the future to have a wider cross-section of the Mobile ecosystem attend as it would really add positively to the discussions. Nevertheless, this session really appeared to provide many of those in start-ups with some much needed intelligence! |
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