| New Media: Where to from here? |
| Written by Peter Ikladious | |||||
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From the earliest cave paintings, to songs handed down through generations, various forms of media have allowed civilisations to communicate among individuals and between groups of people. Over the centuries and through advancements such as the printing press and radio, media became accessible to more and more people. Today, the internet is one of the most pervasive communication technologies in the world. Its unique ability to allow communication both to and from a user and facilitate a non-hierarchical information structure, has allowed it to become a key enabler for the “New Media” evolution This paper aims to ascertain the current state of the new media industry, highlight where there are opportunities for innovation and indicate the potential players in this space.
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